In light of this week’s announcements on changes to restrictions, the Scottish Government have launched two new campaigns: September Restrictions and Stop The Spread, both of which are detailed below. Attached is the Stakeholder Toolkit which outlines all partner assets available. Both campaigns are aimed at all audiences and up-weighted to the 18-44 years audience, and both will be running initially for 2 weeks on TV, Radio, VOD, PPC, print, digital and social channels.
September Restrictions Campaign
This provides information of the new restrictions that have come into force.
Stop the Spread Campaign
This activity encourages compliance with both the new restrictions and the existing guidance.
We would appreciate you supporting the campaign by sharing with your audiences and posting on your social channels with the hashtag #WeareScotland
There are individual links to campaign elements in the stakeholder toolkit, however if you would like to download all assets in one folder you can find the link below: